Return on Investment (ROI) calculator from Bitrix24

Calculate important marketing metrics for your ad campaign: ROI, CTR, CPA, CPV, CPM, and more.

Enter your campaign information

Fill in the required fields below to calculate your ad campaign metrics.

Ad spend:

Ad revenue:

Impressions:

Clicks:

Orders:

Sales:

calculate

clear

ROI

Return on investment

CTR

Click-through rate

CTC

Click to conversion

CTB

Actions to Sales

CPM

Cost per mille
(1000 impressions)

CPC

Cost per click

CPA

Cost per action

CPS

Cost per sale

How is ROI calculated?

The basic formula for ROI that we use in our calculations is this: ROI = (Ad revenue - Ad spend)/Ad spend * 100%

How to improve your sales results and maximize ROI?

If you’re looking to increase the efficiency of your ad campaigns and increase your ROI, try Bitrix24 — a free online CRM system that features a full set of digital marketing tools for businesses.

Customer segmentation

Marketing campaigns launched directly from your CRM (emails, Google, social media, messengers, etc.)

Marketing automation (rules and triggers)

Analytics and reports (BI Builder)

Start for free Learn more

What makes Bitrix24 better than 99% of other solutions on the market?

Replaces all your current SaaS solutions
Free forever for unlimited users
Easy to migrate your data from other systems
Integrated with all your favorite services and apps
Used, loved, and trusted by 15.000.000+ users worldwide
100% flat fee: predictable costs, no per-user pricing

Start for free

Comprehensive analytics inside your CRM

Everything you wanted to know about your ads is here: impressions, clicks, costs, ROI, and more.

Add your promotion channels and start collecting data instantly

Follow the client’s path from awareness to purchase

Marketing ROI calculated automatically

Advanced sales and marketing analytics (BI Builder)

Start for free

img-roi-calculator-comprehensive-analytics

15.000.000+ organizations have chosen Bitrix24

Start for free