What is lead conversation?

Uses

Glossary

In the field of marketing, lead conversion involves the transformation of a customer, known as a lead, into a customer. A lead can be an individual or a company that has demonstrated interest in your product or service through actions like filling out a form or signing up for something. By keeping track of the number of leads that successfully convert, you gain insights into which marketing campaigns’ sources of leads or sales approaches are generating the number of successful conversions.

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How to calculate lead conversion?

To determine the lead conversion rate (LCR) for businesses you can follow a calculation. Divide the number of conversions by the number of leads and then multiply the result by 100. This formula helps gauge your LCR:

LCR = (conversions / leads) x 100.

For instance, if a business has 200 leads and achieves 20 sales the lead conversion rate would be 10%. Enhancing your LCR requires a process of experimentation from experience.

Leads in Bitrix24 CRM

If you are looking for a simple and powerful tool to help you manage leads, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect CRM system for any business.

What is lead conversation?

How to calculate lead conversion?

Leads in Bitrix24 CRM

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