What Is Customer Satisfaction?

Uses

Glossary

Customer satisfaction is a metric you use to learn what the customer's feelings are when interacting with your product or service. It also shows whether what you produce meets the customer's needs and to what extent. To put it simply, it shows how happy the customer is.

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How can you measure customer satisfaction?

Talk to customer support team

These people talk to your customers the most. If there is an ongoing issue, a client will contact customer support. They can provide data on the most popular unsubscribing and technical problems. So, you can either fix the issue or reduce the time spent on its solving.

CSAT

These are your usual automatic follow-ups like: "Was the issue solved?", "Where are you satisfied with the service?" It includes a shot question, and the customer can either choose one of the several options or briefly describe the experience.

NPS, Net Promoter Score, is used to categorize potential customers based on their buyer persons. It can help divide leads into innovators, promoters, dictators, or passives based on their buyer habits.

What Is Customer Satisfaction?

How can you measure customer satisfaction?

Customer Satisfaction in Bitrix24

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