The 20 Best Free Marketing Tools in 2024

The year 2023 hit a lot of companies hard and if that sounds familiar to you, we’re here to help!

Small businesses and entrepreneurs are unlikely to have too much budget at the moment, which is why we’ve put together our 10 best free marketing tools for 2024.

So whether you need newsletters, landing pages, analytics, or tools for your internal work processes, read on and explore what’s out there.

1. Bitrix24 — all your free marketing tools in one

Unlike the other free online marketing tools listed here, Bitrix24 is no one-trick pony. It gives you the tools you need for your entire business, from communication and HR to project management, and a Drive for all your documents. However, for marketers, it stands out for its CRM.

The Bitrix24 Customer Relationship Manager gives you detailed analytics of your customer behavior, integrates with your social media channels, and lets you set up forms, landing pages, and even a contact center.

The amount of features available on Bitrix24’s free version is staggering, so it is perfect for entrepreneurs and startups, but also well-established companies who need to save a bit of marketing budget.

Bitrix24 Pros:

• Daily, weekly, and monthly scheduling;

• Automation of all processes;

• Options diversity;

• Task management and control;

• Real-time team interaction;

• Social intranet option;

• Numerous integrations;

• File-sharing possibility;

• Multi-agent contact center;

• Data cataloging system.

Bitrix24 Cons:

• User interface;

• Mobile experience.

Bitrix24 is a top-notch collaboration tool with all capabilities for sales, management, cooperation, and communication. It’s an integrated online instrument to deal with files, projects, messages, tasks, and contacts.

2. WordPress — simple, effective landing pages

WordPress is probably the most overlooked platform to create your landing pages. Too many marketers reject the best free marketing tools and go for the paid options which promise the world but don’t deliver too much that this old faithful can’t.

You can simply set up a page in WordPress, select the same theme as the rest of your site, and fill in your content. With all kinds of free plugins — including Google Site Kit — you can track the performance of your landing pages pretty easily without spending a penny on them.

3. Google Analytics understand what works (and what doesn’t!)

Our list of the best free marketing tools wouldn’t be complete without Google Analytics. It gives you an inside look at how your customers are behaving, how your metrics are performing and highlights the strengths and weaknesses you can’t get from a simple feedback form.

It gives you the tools to set up goals for conversions, sign-ups, and more; and you can even track where your traffic is coming from.

Yes, it is very complicated to fully understand for beginners, but with a bit of dedication, it can give you those crucial insights that take your business forward.

4. Google Trends — explore the search trends

Google Trends is a very useful tool greatly simplifying your blog tasks. It helps to come up with ideas for your next blog article or conducts research for new product ideas. 

The fact that every piece of information it gathers is based on search results makes Google Trends so fantastic. To ascertain which topics are now trending, it considers the time and location together with a percentage of keyword or topic searches of the users.

5. Google Search Console — Google’s SEO assistant

Maybe it’s not cool to include two Google products in one list, but what can we say?

Search Console is one of the most powerful tools you can use for SEO because it gives you the info you need right from the horse’s mouth.

You’ll find out how Google crawls and ranks your site and get tips on how to boost your site’s performance. Instead of going to the Planner inside Ads, Google Search Console can also give you reliable keyword data, as well as handy site maps and all kinds of other features.

6. Brevo — craft flawless, professional emails

Brevo provides an impressive choice of convenient and fully responsive email templates. You also get numerous helpful features. You don't need to know how HTML or CSS work to create perfectly polished emails when using Brevo. 

Basically, all you have to do is to pick out the desired design and use Brevo’s user-friendly, drag-and-drop interface to personalize the elements. If there’s a need to update HTML email templates you’ve already got, use Brevo’s WYSIWYG (What You See Is What You Get) HTML editor.

You’ll probably have to face some disadvantages as well. They say that the support service is slow and a free plan is too limited for you to check out the basic features. Nevertheless, Brevo is flawless at customer interaction tracking within the platform. Besides, the users are fond of Advanced Automation, which is included in the free version.

7. Due — improve your marketing productivity

It’s easy to just focus on content creation, customer interaction, and analytics, but when you’re looking for the best free marketing tools, you shouldn’t ignore your internal processes.

Due lets you whip your team into shape with a time-tracking tool so you can budget your time effectively and increase productivity. You can also use your timings to bill your clients for your work, and all of that can take place in Due’s invoicing and payments platform.

8. Agorapulse — management through social media

Agorapulse will help you schedule articles, create content, and monitor brand mentions in the media. It’s a very powerful and feature-rich social media management tool. 

Agorapulse will also help you understand the importance of influential people in your industry. The tool is simple to use, and you’ll have no trouble starting it. If you run into trouble, there are substantial tutorials available to help you maximize various capabilities.

9. HubSpot — a fully integrated CRM

HubSpot’s free tools for marketing help you generate leads from your website through forms. They might not be the prettiest designs out there, but they’re easy to throw together and automatically integrate with your CRM.

You can choose how to implement them, with simple embedding, pop-ups, and more to turn your site visitors into leads. You’ll automatically be able to track your users across your site to follow where they are coming from, and get key insights into why some pages are converting at higher rates than others.

Developing customer profiles is a crucial first step in any marketing campaign. It doesn’t matter what you sell — vacuum cleaners or craft beverages. Make My Persona is a free tool developed by HubSpot and it will walk you through the process of creating personas in seven simple steps. 

The process only takes a few minutes, and the output is a visually appealing summary that you can export or download. There’s also a possibility to add your own elements if you think the profile is not thorough enough. Besides, before you share the profile with your team member or potential partner, you can easily adjust the color scheme to fit your branding.

10. Sender — groovy newsletters that convert

Sender is one of the best free marketing tools for mass emails. Without any investment, you can keep up to 2500 subscribers and send up to 15,000 emails, which is a pretty generous starter pack.

On the creative side, it comes packed with templates that you can edit with a simple drag-and-drop and you can personalize your content with your contacts’ details.

The biggest advantage, however, is its analytics, which is impressive for a free version. You can track email opens, link clicks, timings, and more. Great for beginners and companies with a relatively small database to handle.

11. After the Deadline — basic text editing

Some text editing programs are too complicated for beginners. If you're just looking for a program to help you check spelling, grammar, and style and Grammarly and Hemingway Editor are tough or too expensive for you, try After the Deadline AI. It’s a natural language processing technology that automatically detects errors in writing and provides insightful recommendations.

12. Canva — your one-stop shop for design

Canva is one of the best free marketing tools for graphic design. You can easily make your social media posts, letterheads, featured images for your website and much, much more.

The vast amount of templates give you a headstart on your creations and you can start using videos, cool graphics, and color schemes with no design experience at all.

You can upload your own images to keep in line with your branding, but the free version does not extend to the Brand Kit feature, where you can save fonts, colors, and logos.

13. Content Idea Generator — break the writer’s block

The name goes without saying. It’s a tool designed by experienced, busy marketers. Use Content Idea Generator to come up with hundreds of blog post ideas for your next campaign in case you are experiencing writer's block.

14. Hemingway Editor — boost up readability

Don’t hesitate and give Hemingway Editor a try. You can trust this tool if you're starving for something that can make your blog texts easier to read. Hemingway Editor highlights difficult-to-read lines and frequent mistakes. It also offers phrases and words you can use to substitute your mistakes. 
Hemingway Editor pays special attention to the sentences that have to be altered from passive to active voice. Remember that online posting often discourages passive voice.

15. Hootsuite — the only social media scheduler you’ll need

Hootsuite is one of the best free social media tools out there and is still the go-to choice for social media managers on a budget. You can manage up to three of your profiles, like Facebook, Instagram, and Twitter, all in one place.

The calendar feature is essential for scheduling your posts to the minute and getting an overview of your content. What’s more, you can keep an eye on your streams, comments, likes, and shares all from one clean dashboard.

One drawback is that you can’t manage your direct messages from your free Hootsuite dashboard, although there have been rumors that this is now under beta testing.

16. Buffer — schedule ahead of time

Create content for your social media pages in advance. It’s a very reasonable solution for social media marketing. Deal with the posts an overall management in one session and distribute these planned posts throughout the following days or weeks.
Don’t forget about regular updates in social networks (such as Facebook, Twitter, etc.) and schedule about ten posts in advance with Buffer (this option is available for free). There’s always a possibility to stay three days ahead of schedule if you keep on sharing three posts daily.

17. Wistia — control your video content

When it comes to the best free marketing tools, it’s hard to look past YouTube. However, dig a little deeper and you’ll find Wistia, a video creation and hosting app that gives you far more control than its more famous rival.

With Wistia, you can avoid your users seeing unrelated ads and video suggestions when they’re done watching your content. Instead, you can keep them on your page, or point them in the direction you want them to go. This digital marketing software also comes with analytics so you can see heatmaps, the time your users stop watching, and more.

18. SurveyMonkey — conduct market research

We’re almost sure that you've already been through a SurveyMonkey-generated survey once. It’s a very powerful platform dealing with generation and creation of numerous online surveys for typical online users. 

As their website says, they are among the top providers of survey projects, and active users answering more than 20 million questions daily. 

SurveyMonkey is a convenient market research mechanism. You can test concepts through it, track consumer perception, or stay in stable contact with your target audience. Use SurveyMonkey sample templates or make surveys from scratch. 

19. BuzzSumo — works for your target audience

The advertising material and information you produce must genuinely resonate with your audience if you hope to succeed at content marketing. You should be aware of the kind of content that will work best in your area in order to sell your services. 

Have a look at BuzzSumo. It can help you come up with intriguing content pieces that appeal to your target audience. There's no denying that it's a potent tool assisting with far more than just content research. You can also use BuzzSumo for competitive intelligence, influencer searches, and monitoring.

BuzzSumo helps you build high-performing content with its easy-to-navigate interface and powerful content suggestion tool. Unfortunately, the price tags are quite expensive. Besides, the interface may seem confusing for those who deal with online marketing for the first time.

20. Open Site Explorer for SEO

It is an excellent free tool for determining the authority of your website. Additionally, you can research your competitors. However, the free edition only provides three reports a day. Payments give access to limitless reporting on all of your competitors, links, and keywords.

Enter the URL of your blog into Open Site Explorer and get high-level metrics like inbound links and page authority. To view recent links and Top Pages, receiving the most links, you may also click on the Just-Discovered tab.

Are there more low-cost and free business advertising tools?

Is it possible to advertise inexpensively or for free? Yes. Remember that increasing your company's revenues doesn't require huge payments. Getting to your target audience and reaching your goals are the only ways to success. 

There are numerous low-cost marketing and advertising strategies available to assist without going over budget, provided you know what you want to sell and to whom. Let’s have a look.

Kick-start your free online ads

There are four main ways to advertise something online for free:

1. Take your time and squeeze out the most of social media platforms like Facebook, Instagram, and Twitter. They are free to start up and provide daily exposure to your target audience.

2. Be one-of-a-kind in content marketing. Creating and sharing content online on a regular basis will boost up the popularity of your company and aid with search engine optimization.

3. Get unpaid attention in the press. Use simple public relation strategies to get your company included in the media, from press releases to celebrity endorsements.

4. Never miss a chance to advertise your company wherever you are. Work hard, trying to cover everything — from putting up business cards and advertising sheets on cars to going out and generating leads at events.

Guest contributions

One of the simplest alternative options is to consider asking other companies to share guest posts on your website. Social media is also suitable. All online sources designated for blogging will be suitable. 

Make sure you can trust your partners

The partner company must complement your business, and you must make commercial profit clear to them. For instance, when you are the florist, you’d better ask the proprietor of a nearby wedding dress store to provide articles about current fashions to your website to go along with your wedding flower services. Your clients can even get a personal discount from you for your cooperation.

This is a perfect way to establish stable business relationships with other companies, merely posting the links on their websites and social media accounts.

Starts taking your marketing department up a gear

When it comes to free marketing tools, there is a lot out there that ain’t too great, but by sticking to this list, we’re sure you’ll be happy.

However, one piece of advice we’d always recommend is thinking long-term. If you’re desperate for a project management tool, don’t just plug the gap. Think further into the future and choose a solution like Bitrix24 that comes way more integrated features that are already integrated.