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The Who, What, Why, & How of Digital Marketing

This article will come in handy for you to better understand the essence and advantages of digital marketing. It's a highly efficient method of boosting your brand awareness, expanding your customer base, improving your sales and maximizing your revenue.

12 min

Data-Driven Marketing

13 Social Media Calendars, Tools, & Templates to Plan Your Content

Learn about the benefits of using a social media content calendar and brief descriptions of the most popular products.

11 min

8 Popular Mobile and Social Media Messaging Apps to Implement into Your Service Strategy

Data-Driven Marketing

Get to know the brief characteristics and competitive advantages of eight messaging apps that are highly popular on a global scale. We will help you feel comfortable to make an informed and impartial decision on which of these solutions you would prefer to use.

6 min

Data-Driven Marketing

Buzz Marketing: Types and Strategies

In this article, we shall introduce you to the basic principles of this form of advertising, describe several types of buzz marketing techniques, let you know how to generate your personal buzz marketing strategy, and give you some examples for your inspiration.

7 min

Data-Driven Marketing

What is Community Management?

Сommunity management helps businesses solve a number of diverse tasks from strengthening customer loyalty, attracting sponsors and partners to attracting investments, hiring qualified employees, and solving problems related to the company's reputation. But the organization of the community around your project requires a large set of communication skills.

11 min

Data-Driven Marketing

Local marketing strategies

A person more likely will not go to wash the car or get a haircut across town, so there is no point in spending money on advertising for the entire settlement. Localization will allow your business to attract the maximum possible audience as potential customers.

12 min

Data-Driven Marketing

What Is Micro Marketing?

In today's world, micro marketing is becoming more and more essential than basic operational operations as a tool in conducting business. Not everyone can teach marketing newbies about social media's value by simply explaining what it is.

16 min

Data-Driven Marketing

Vertical Marketing Systems: General Overview

In this article, we'll discuss various types of vertical marketing, review the advantages of a vertical marketing system, and provide general guidelines on developing your own strategy if you decide that vertical marketing is the right choice for you.

7 min

Data-Driven Marketing

8 Digital Marketing Tips for Restaurants

People say that the restaurant industry is one of the toughest ones to crack because everyone’s tastes and cravings change from one day to the next. So, what can set your restaurant apart from the rest? What can help your eatery succeed? The answer to these is restaurant marketing. Digital marketing, that is.

6 min

Data-Driven Marketing

What Is Customer Value in Marketing?

There are numerous definitions of customer value, and choosing the right one and using its benefits will come in handy. Stay tuned to find out how to keep the balance between theory and practice with customer value in the marketing field.

11 min

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