8 Best Free CRM Software on the Market in 2025

In a world where business success hinges on effective customer relationship management and data analysis, choosing the right CRM software is critical.

After evaluating over 30 CRM tools, we’ve identified the top 8 that excel in usability, features, scalability, security, and customization. These free tools are game-changers, transforming business operations without cost barriers.

Below is a breakdown of how each CRM performs across key criteria, followed by detailed insights into their unique strengths. This guide equips you to select the best CRM for your business.

Evaluation Criteria Table

Essential Features to Consider in a Free CRM

Choosing a CRM goes beyond cost—it must align with your processes and boost productivity. Here are key features to prioritize:

Comprehensive Integration Capabilities

Why it matters: Seamless integration with existing tools simplifies processes and enhances data flow.

Top Tip: Select CRMs with robust API support and native integrations for email marketing, customer service, and other platforms to ensure data accuracy and streamlined workflows.

Scalability

Why it matters: A scalable CRM supports growing data and feature needs, avoiding frequent platform switches.

Top Tip: Choose a CRM that scales with your business, offering advanced automation and analytics as complexity increases.

User-Friendly Design

Why it matters: A steep learning curve hinders adoption. An intuitive interface ensures quick onboarding.

Top Tip: Opt for a CRM balancing complexity and usability, with a clear interface requiring minimal training.

Security

Why it matters: Data breaches demand robust security to protect customer information.

Top Tip: Prioritize CRMs with encryption, access controls, and regular audits for safety and compliance.

Customization

Why it matters: Unique business needs require flexible workflows and fields.

Top Tip: Choose CRMs allowing customization of workflows, fields, and reports to enhance efficiency.

The 8 Best Free CRM Software in 2025

1. Bitrix24

Bitrix24 is an all-in-one platform integrating task management, communication, and CRM, designed for businesses of all sizes to boost efficiency without high costs.

Key Features:

• Unified Dashboard: Centralizes CRM, tasks, and communication tools for streamlined operations.
• Sales Pipeline Management: Tracks every sales stage via dedicated tools.
• AI Lead Scoring: Prioritizes leads with algorithms, boosting conversion rates.
• Advanced Automation: Streamlines sales and marketing processes.
• Extensive Integrations: Connects with third-party apps via integrations.
• Scalable Architecture: Adapts to growing demands.
• Enhanced Security: Offers top-tier security and compliance.
• Customizable Platform: Tailors workflows and permissions.
• User-Friendly Interface: Simplifies complex processes.

Pricing:

Free plan with unlimited users includes core CRM, task management, collaboration tools, and 5GB storage. Paid plans start at $49/month for advanced features and increased storage.

Pros:

• Broad functionality for startups to enterprises.
• Customizable and collaborative with strong communication tools.
• Efficient resource management in one platform.
• Real-time data via analytics.

Cons:

• Feature complexity may require initial training, supported by comprehensive resources.

Transform Your Business Today! Start with Bitrix24’s free all-in-one CRM to manage customers and boost productivity.

Is your CRM ready? Check the guide

Enter your email to download a guide that will help you get started with any CRM system.

You acknowledge that you have read and understood Bitrix24 Privacy Policy

2. Zoho CRM

Zoho CRM offers a user-friendly interface and robust sales automation, ideal for small to medium-sized businesses scaling customer relations.

Key Features:

• Sales automation with pipeline management.
• Real-time customer interaction tracking.
• Extensive reporting and forecasting tools.

Pricing:

Free plan includes lead management and document sharing. Paid plans start at $14/user/month for advanced automation.

Pros:

• Intuitive interface and navigation.
• Strong mobile app for on-the-go CRM.
• Excellent integration with Zoho and external platforms.

Cons:

• Basic free plan lacks extensive automation.
• Integration may require technical knowledge.

3. HubSpot CRM

HubSpot CRM excels in ease of use and provides a 360-degree view of customer interactions, perfect for inbound marketing strategies.

Key Features:

• Contact and deal management.
• Email scheduling and tracking.
• Marketing automation integration.

Pricing:

Free plan includes contact management and email tracking. Paid plans start at $45/month for additional features.

Pros:

• User-friendly with minimal learning curve.
• Excellent inbound marketing tools.
• Strong reporting for sales insights.

Cons:

• Free version lacks complex features.
• Advanced features require costly HubSpot integrations.

4. Insightly

Insightly blends CRM with project management, supporting milestones and customer relationships in one platform.

Key Features:

• CRM and project management integration.
• Customizable workflow automation.
• Mobile app for on-the-go management.

Pricing:

Free plan supports 2 users with basic CRM features. Paid plans start at $29/user/month for advanced functionality.

Pros:

• Seamless CRM-project management integration.
• User-friendly with customization options.
• Good integration with business tools.

Cons:

• Project management focus may overwhelm CRM-only users.
• Free plan limited to 2 users, lacks advanced features.

5. Apptivo

Apptivo offers a suite of enterprise-grade apps, including a robust CRM for growing businesses.

Key Features:

• Comprehensive contact and lead management.
• Project tracking and invoicing within CRM.
• Extensive customization and integrations.

Pricing:

Free plan for 3 users includes basic CRM features. Paid plans start at $20/user/month, with premium options up to $50/user/month.

Pros:

• Highly customizable for various processes.
• Broad toolset beyond CRM.
• Strong Google Workspace and Office 365 integration.

Cons:

• Requires time to master all tools.
• Interface may feel cluttered.

6. Freshsales

Freshsales targets high-velocity sales teams with automation and analytics for a streamlined CRM experience.

Key Features:

• AI-driven lead scoring.
• Visual sales pipelines.
• Integrated phone, email, and behavior tracking.

Pricing:

Free plan includes lead management and email tracking. Paid plans start at $9/user/month for advanced features.

Pros:

• Clean, efficient interface.
• Powerful automation tools.
• Strong analytics for sales decisions.

Cons:

• Basic free plan suits only small teams.
• Advanced features require higher-tier subscriptions.

7. Streak CRM

Streak CRM integrates with Gmail, turning your inbox into a CRM tool for email-centric businesses.

Key Features:

• Seamless Gmail integration.
• Customizable pipelines.
• Email tracking and deal management.

Pricing:

Free plan offers basic CRM within Gmail. Paid plans start at $49/month for advanced features.

Pros:

• Ideal for small businesses and solopreneurs.
• Easy setup for Gmail users.
• Good for simple sales processes.

Cons:

• Limited functionality vs. standalone CRMs.
• Gmail dependency may not suit all businesses.

8. Capsule CRM

Capsule CRM emphasizes simplicity, offering small businesses essential tools for effective customer relationship management.

Key Features:

• Efficient contact management.
• Sales pipeline and opportunity tracking.
• Integrated task and calendar management.

Pricing:

Free plan supports 2 users with basic features. Paid plans start at $18.10/month, with premium options up to $77.55/month.

Pros:

• Simple, intuitive interface.
• Efficient task management within CRM.
• Good customization for small CRMs.

Cons:

• Limited scalability for larger organizations.
• Basic reporting lacks deep insights.

The Final Verdict

Choosing the right CRM is a strategic decision that shapes operational efficiency and growth.

Bitrix24 stands out with its extensive CRM capabilities, advanced automation, AI-driven lead scoring, and seamless integrations. Beyond contact management, it optimizes customer interactions, making it ideal for businesses of all sizes.

Embrace a CRM that grows with you. Start for free today.