Law firms aren’t exactly known for striking marketing campaigns that break the internet. But that only gives you more room to stand out online. Bitrix24 is the perfect way to revolutionize your approach in the legal industry which has been neglected for so long in terms of marketing.
So if you’re looking for ways to improve your presence on the internet, read on to discover our 10 crucial digital marketing tips for law firms.
1. Leverage social media to build your business
In the 21st century, no reputable law firm can grow without using social media. This is where you can set out your stall, increasing awareness and inspiring confidence.
One of our best social media tips for law firms is to not just post, but reply to messages. While it might not be as structured as your email setup, a huge amount of internet users prefer social media as their way of interacting with companies. As has always been the case, you need to meet your clients where they are or risk losing out on a massive amount of traffic.
2. Your website is your home on the web
While social media is a fantastic way of getting your message out there, a law company’s online HQ should be on a professional-looking website. With Bitrix24, you can build your own website in the same platform as your CRM, marketing, and project management. As a law firm, you can be forgiven for not having an entire tech department on your payroll, so our block-based builder is a welcome addition. Make sure your website is recognizable by making it in line with your brand guidelines and you’re off to a great start.
3. Create authoritative, useful content
A lot of digital marketing tips for law firms are simply variations on tried-and-tested techniques in print media. Back in the day, an informative book or leaflet would be used to create trust and you can do the exact same thing on your website.
Your website should include detailed information about your services, and it can also go into the more technical aspects of legal practice. But an even better technique is to create a FAQ page that is informative at the same time as you display your prowess.
4. Create a content marketing plan for all levels of client
Now you’ve got into a good style of writing, think about what your clients want. Some users may not realize a law firm can help them in their situation, so focus on articles that show off your services. For example “What to do if your landlord hasn’t returned your deposit?”. You can inform people about their legal possibilities, with a call to action urging them to get in touch.
However, many more will know what their legal recourse is. It’s up to you to convince them that you’re their best option. This could be based on geographical proximity or your past success — it’s up to you.
5. Hack SEO to dominate the market
There was a time when people in need would trawl through newspapers or a telephone directory looking for a solution to their problems. Thankfully those times are over, but now, being the first business your clients find isn’t as simple as naming your firm “Aardvark Legal Enterprises”.
Nowadays, appearing at the top of Google is essential for any growing business, and it’s not really that complicated. Try targeting local keywords such as “Law firms in Pittsburgh”, rather than taking a global approach and you should soon boost your visibility. You can also categorize your website to highlight your specializations, and optimize each page to favor search engine bots.
6. Make interactivity a cornerstone of your content
Interactive content is one of the top digital marketing tips for law firms because it brings such a variety of benefits.
On the more technical side, interactivity increases the time users spend on your website which is a big plus for search engines. The more time people spend on your pages, the higher you will rank.
In terms of building your database, you can also use forms to get contact details and start the conversation. For example, use a customizable form for people to get a quote. Once a form is filled in, you can assess their claim and email them an estimation.
7. Work the word of mouth online
Even in this whirlwind of social media and perfectly constructed marketing campaigns, it’s still difficult to beat word of mouth to spread your reputation. Today’s world gives you the ability to spread these word-of-mouth appraisals to the entire world!
Encourage your happy customers to write you reviews or share their experience on social media. You can also feature the best quotes on your website to show potential clients what you’re made of.
8. Create videos that separate you from the rest
There’s a reason people say video content is king. Spend a few extra pennies on a well-produced video and you’ll exude professionalism and class wherever you post it.
Videos are far more engaging than images and articles, and you can convey a lot of meaning in a very short space of time.
You can use video to introduce your team, flaunt your hottest reviews, or guide potential users through your process. Be sure to include a CTA in the description or at the end of your video to inspire your customers to choose you.
9. Organize your clients in a smart CRM
We’re sure your face-to-face connection with clients is classy and professional, but can you translate that in your online interactions? One of the top digital marketing tips for law firms is to take care of your clients in the cloud like you would in real life. And the best way to do that — a complex, but easy to use, CRM.
Sure, you might have too many people in your books to remember every little detail about them, but if you can keep everything recorded in your CRM, you’re one step ahead of the competition. Another advantage of a customer relationship management system is that if one of your team is off sick or on holiday, another can easily pick up their clients as if they’ve known them for years.
10. Use email marketing to nurture your potential customers
It’s no secret that email marketing has a great return on investment. All of it can be done in-house, making it one of the best small law firm marketing tips, especially when you’ve got a tool like Bitrix24. Fill your emails with instructions for how to proceed, as well as helpful extra information to build confidence.
Use our CRM workflows to establish the best way to nurture your clients, testing your methods periodically to see which garners top results.
Boost your online success today!
You can only begin to reap the rewards of our digital marketing tips for law firms once you’ve got the right tools.
Sign up for Bitrix24 today and set the stage for an online marketing strategy that will take your business to the next level. You’ll get a global platform that connects all the information on your campaigns and your leads in one handy place, and it’s so easy to use!
